Ben Fife

Founder of Genomic Digital & Base Case | Marketing Analytics & Data Science Expert | AI & Predictive Modeling Strategist | Digital Marketing Executive | Business Growth Advisor

Ben Fife is an accomplished entrepreneur, marketing strategist, data science expert, and technology innovator with over 20 years of experience helping businesses turn complex data into actionable insights, improve marketing performance, and accelerate profitable growth. As the Founder of Genomic Digital and Base Case, Ben specializes in combining marketing strategy, advanced analytics, artificial intelligence, and technology to help organizations understand their customers, optimize investments, and make smarter business decisions.

Throughout his career, Ben has worked at the intersection of marketing, business strategy, economics, and data science, developing innovative approaches to customer intelligence, digital advertising, attribution, and operational optimization. His experience includes leadership and strategic roles involving organizations such as Lippe Taylor, Fluid, Boncom, and Real Chemistry, where he has helped businesses strengthen marketing effectiveness and build more sophisticated data-driven capabilities.

Ben has extensive experience leading multidisciplinary teams of media planners, advertising buyers, data analysts, software developers, and marketing strategists. His leadership focuses on connecting technical innovation with practical business objectives, ensuring that marketing and technology investments deliver measurable financial and operational value.

Through Genomic Digital and Base Case, Ben helps companies improve how they identify, understand, reach, and engage their ideal customers. His expertise spans audience segmentation, digital advertising, marketing attribution, advanced analytics, predictive modeling, and AI-powered customer intelligence.

Ben has helped organizations transform underperforming operations by introducing technologies and systems that improve efficiency, increase profitability, and strengthen decision-making. His work includes optimizing advertising investments, developing marketing measurement frameworks, automating quoting processes, establishing planning and budgeting systems, and implementing real-time profitability reporting.

A key focus of Ben's work is helping businesses leverage artificial intelligence and predictive analytics to understand customer behavior and anticipate future opportunities. By developing advanced models that analyze consumer patterns, engagement, and purchasing behavior, he helps organizations move beyond traditional reporting toward more proactive and informed marketing strategies.

His technical expertise includes big data analytics, marketing automation, digital channel optimization, customer profiling, attribution modeling, geospatial and linguistic analysis, website optimization, and data visualization platforms such as Tableau.

Ben believes that data becomes truly valuable when it helps organizations better understand people, tell meaningful stories, and make decisions that improve business outcomes. His approach emphasizes translating complex analytics into clear strategies that business leaders can understand and act upon.

Beyond his entrepreneurial and consulting experience, Ben has contributed to education as a former professor of Economics and Social Media, bringing practical industry experience into academic settings. His background also includes connections with institutions such as MIT, the University of St. Gallen (HSG), Brigham Young University–Idaho, and Idaho State University.

Ben is passionate about helping organizations develop stronger analytical capabilities while maintaining a human-centered approach to marketing. He recognizes that effective data science is not simply about collecting information, but about using that information to create better customer experiences, improve communication, and identify profitable growth opportunities.

As an experienced executive and entrepreneur, Ben is also open to strategic advisory and board opportunities, where he can contribute expertise in marketing innovation, AI strategy, business analytics, and organizational growth.

His mission is simple: Help businesses transform data into competitive advantage by combining advanced analytics, artificial intelligence, and strategic marketing to understand customers, optimize performance, and drive sustainable, profitable growth.

Based in Park City, Utah, Ben works with CEOs, entrepreneurs, marketing executives, technology leaders, investors, and growing organizations seeking to improve advertising effectiveness, strengthen customer intelligence, implement AI-powered analytics, optimize marketing investments, and develop scalable strategies for long-term business success.

Through Genomic Digital and Base Case, he continues to help businesses bridge the gap between data, technology, and strategic execution—turning complex information into clearer decisions and measurable results.