Pedro José Rivera

CEO of PJR Consulting LLC | Nonprofit Fundraising Strategist | Philanthropy & Major Gifts Expert | Latino Nonprofit Leadership Advisor | Attorney

Pedro J. Rivera, Esq. is an accomplished attorney, nonprofit fundraising strategist, philanthropic advisor, and executive consultant with over 35 years of experience helping mission-driven organizations secure financial resources, strengthen donor relationships, and build sustainable fundraising programs. As the CEO of PJR Consulting LLC, Pedro specializes in helping Latino-led and community-based nonprofit organizations transition from grant dependency to long-term financial sustainability.

Throughout his career, Pedro has helped organizations raise more than $150 million in philanthropic support, drawing on his extensive background in law, wealth management, and nonprofit fundraising. His unique combination of legal, financial, and philanthropic expertise enables him to bridge the gap between donors, nonprofit leaders, and the communities they serve.

Through PJR Consulting LLC, Pedro works with nonprofit executive directors, boards of directors, and development teams to design and implement fundraising strategies that generate sustainable revenue and reduce dependence on traditional grants. His expertise includes individual giving programs, major gifts fundraising, planned and legacy giving, donor engagement, and board development.

Pedro is particularly passionate about strengthening the fundraising capacity of Latino-led organizations and underserved communities. He recognizes that many nonprofits have strong missions and deep community relationships but lack the systems, confidence, and long-term strategies necessary to develop consistent individual giving and major donor support.

Rather than relying solely on short-term fundraising campaigns, Pedro helps organizations build comprehensive philanthropic programs that cultivate lasting donor relationships, encourage community investment, and create opportunities for generational impact.

A respected consultant, trainer, and national speaker, Pedro also helps nonprofit leaders rethink their relationship with fundraising. He believes fundraising should not be viewed as asking for charity, but as inviting individuals and organizations to invest in meaningful community transformation.

His approach emphasizes the importance of cultural understanding, recognizing that the values, traditions, and relationships within Latino communities are powerful strengths that can support and expand philanthropic engagement.

Pedro also works closely with nonprofit boards and leadership teams to strengthen their involvement in fundraising, develop effective donor cultivation strategies, and establish the organizational systems needed to support long-term financial independence.

His mission is simple: Help Latino-led and community-based nonprofits move beyond grant dependency, build sustainable philanthropic revenue, and create lasting community wealth and generational impact through strategic fundraising and donor relationships.

Pedro works with nonprofit founders, executive directors, board members, development professionals, philanthropic organizations, and community leaders seeking to strengthen fundraising performance, expand major donor support, establish legacy giving programs, and build financially sustainable organizations that can serve their communities for generations.